In a time where people will go the distance to save a few pennies on fuel, there is a booming new industry of energy drinks that sells for twenty times more than Coca-Cola – the energy shot.
A growing number of Americans are turning their backs to $3 cups of coffee, and picking up $3 2 ounce shots of solid caffeine – and most energy shots have an unpleasant taste.
The market for energy shots is expected to increase by 100% this year, to 700 million in sales – and a majority of those sales will be of Living Essentials’ ‘5 Hour Energy Shots,’ the first energy shot on the market.
Other companies have sprung up, in an attempt to capture some of this new energy drink market – products like 6 Hour Power, Fuel 7 Hour Energy, and Mr. Energy 8 Hour Energy Shot are all competing to tap into the energy shot world.
Mr. Energy 8 Hour Energy Shots, have raised the bar for the industry. Aside from caffeine, it includes Acai, Gogi, and Tahitian Noni – three incredibly popular berries, each known for their natural energizing and dietary benefits. Currently, the only other way to get a serving of Acai berry is to purchase a $40 bottle.
On top of everything, The Mr Energy 8 Hour Energy shot has zero carbs or calories, and it tastes good!
“I’ve seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they’ll go for 8 Hour Energy. It’s just a better quality product,” says Darin Steen, one of the top ranked health and fitness instructors in the world.
In a blind taste test of college students at the University of Florida, 9 out of 10 preferred the taste of 8 Hour over any other energy shot. Other test-groups were given free samples of the Mr Energy 8 Hour Energy shot, and returned with rave reviews.
“Wow… after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn’t have managed to do either,” laughed Troy Smith, a Finance major in his last semester.
“8 Hour Energy shots are amazing. I stayed energized and focused, and totally aced my final. It’s like time in a bottle,” said Stephanie Wilcox – a student at the UF College of Dentistry.
Despite the massive 60 million dollar advertising budget of 5 Hour Energy, Bhelliom Enterprises, the developer of 8 Hour Energy, is confident that their product is superior. “The ingredients speak for themselves… Acai Berry is a true winner,” says CEO of Bhelliom Enterprises, Casey McCarthy.
The 5 hour energy shot manufacture, chaser 5 hour energy shots is for sure spending the most money on advertising but the true winner will come down to the people. The best product will win in the end.